“PIGTURES”

NEoN has used creative advertising to promote ‘One pig’ by commissioning ‘Pigtures’ a series of photographs of animated pigs causing mischief around some of Dundee’s iconic landmarks. This marketing technique was used to cause an intriguing disruption drawing attention to the event.

NEoN had also transformed Tay Square into a pigsty, in which NEoN had a One pig call out to all student actors/dancers in colleges and had also approached the outreach programs held in the REP theatre. This strategy had highlighted some of the communication problems in connection with the cultural sector, which NEoN is now assisting to resolve.